Our CEO Tim Cadogan demystifies the world of ad serving, challenges the status quo, and compares digital advertising to selling airplane seats. Curious?
In this video, Tim introduces a breakthrough concept for publishers: Revenue Serving.
Publishers need a system that holistically manages all their ad inventory to make sure they sell each impression for the highest price—including their guaranteed and indirectly sold ads—and that captures all the reporting data in one dashboard.
Tim explains how OpenX Enterprise maximizes revenue for publishers by combining industrial strength ad serving with one of the world’s top ad exchanges. Also with Enterprise, publishers can create private trading options to maintain tight controls on how valuable inventory is sold.
The new integrated platform adjusts inventory allocation and pricing to maximize revenue, just as airlines modify the cabin space in First, Business, and Coach to maximize revenue per route.
“It’s vital for all ad revenue streams to compete. With OpenX Enterprise, publishers manage and optimize exclusive, guaranteed, and non-guaranteed inventory on our unified platform. And real-time competitive auctions in our exchange—which includes all the major DSPs—maximize revenue.”
- Tim Cadogan, CEO